A novel and controversial toilet paper dispenser system has been introduced in parts of China requiring users to watch advertisements before paper is dispensed—prompting widespread criticism online. After scanning a QR code, users endure 30 seconds of commercials to receive a limited amount of toilet paper, or pay a nominal fee to skip.
People across social platforms liken the setup to a dystopian science fiction scenario reminiscent of Black Mirror. Some curb their frustration with jokes, others express genuine concerns around hygiene, difficulty accessing ads for the digitally illiterate, and general inconvenience.
Cultural context explains part of the backlash: many Chinese public restrooms do not supply toilet paper, and it’s standard practice to carry personal supplies. The new system, while innovative for waste control, challenges entrenched habits and norms.
The government aims to prevent the overuse and theft of toilet paper, a problem which has led to empty dispensers and waste. Yet, the balance between efficiency and user experience remains a contentious topic.
This experiment in bathroom tech marks a larger trend toward digital advertising and paid-access services penetrating unexpected public spheres.
